Denim done right with Blue Faithful

VSP Studios had the opportunity to work with Blue Faithful, a new denim brand that is set to launch November 2024. Their mission is being committed to creating jeans that are not just a piece of clothing, but a statement to enduring style, comfort, and personal expression.

Blue Faithful empowers women to conquer their days in style. Bridging the gap between comfort and sophistication by offering high-quality, functional jeans with a perfect blend of stretch and style. They believe every woman deserves to feel confident and beautiful, and their jeans are designed to let them do just that.

They are all about adapting to your changing needs and styles without ever compromising on quality or aesthetic appeal in order to provide a denim that accompanies you through every phase of life.

Co-founded by Lindsay Green, Blue Faithful was born from a rich family legacy in apparel manufacturing in Montreal, Canada. Surrounded by the hustle and bustle of the garment industry, Lindsay developed a profound appreciation for quality clothing and with the support of her husband’s marketing expertise, they launched Blue Faithful—a brand that speaks to those who value craftsmanship and authenticity.

For this photoshoot our goal was to capture the essence of Blue Faithful’s denim, emphasizing not just the quality of the fabric but the lifestyle it represents. We had the pleasure of working with three amazing models who brought incredible energy to the shoot. Their charisma not only enhanced the brand's visuals but also perfectly embodied its spirit. We focused on creating a relaxed yet stylish atmosphere that showcased the versatility of Blue Faithful’s pieces—whether dressed up for a night out or paired down for a casual day.

Be sure to check out their debut collection - Bluefaithful.com

Elevating e-Commerce Content Creation with the OMNI LED

Fashion is a very volatile industry. It’s constantly changing and evolving. What is in style this month is out next month. When it  comes to e-commerce fashion, the bottom line is simple…are you engaging your audience and converting sales? If the answer is yes, then you’re doing to right.

As a content creator, the challenge is to stay on top of the trends and create your own style. Part of that process can mean using different post production techniques, camera or lens combinations, or new lighting styles. The advances in LED lighting has grown greatly in recent years. There are so many options to choose from, depending on what you are trying to achieve.

Photographing models in the studio for our fashion clients is a big part or our process. Our customers rely on us to provide high quality, color accurate images for their product page listings.

This is where the OMNI LED from Parabolix comes in. Utilizing this unique lighting tool, along with the Parabolix modifier - Para 55, I was able to elevate my photo and video capture process. It is truly the ultimate beauty light. This continuous lighting set up offers great color accuracy, and skin tone, and allows me to shoot photos and videos seamlessly. Because its a constant light, its a "see what you get set up", which means faster work flow times when we have models on set, and the clock is ticking to get all the apparel items shot.

Check out the OMNI LED from Parabolix

Get 10% off with Promo Code VSP10

“I highly recommend taking a look at the OMNI LED from Parabolix, and see how you too can elevate your lighting game.”

— Victor Sanabrais Photographer

At VSP Studios, we specialize in creating professional e-commerce images that effectively showcase and sell fashion apparel merchandise. With a keen understanding of the importance of high-quality visuals in today's digital marketplace, we capture all the details of your products. Whether you're launching a new collection, promoting seasonal specials, or updating your online store, our e-commerce photography services are d to meet your specific needs and exceed your expectations.

Take a look at one of our recent productions, where we used the Onmi LED to light the set for the new Heiress Beverly Hills collection.

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HEIRESS is a distinguished fashion brand renowned for its exquisite craftsmanship and use of premium materials. Each garment from Heiress speaks to a commitment to quality and is tailored to enhance your individuality. Their luxurious fabrics are as pleasing to the touch as they are to the eye, ensuring that every creation feels as good as it looks. With designs that accentuate your best features and a fit that mirrors high-end tailoring, Heiress creates clothing that embodies sophistication and grace.

Ideal for any occasion, Heiress seamlessly transitions from formal to casual settings with effortless elegance. Whether you are attending a high-profile event or enjoying a casual day out, Heiress ensures you are always dressed to impress.

Hailey Weiner is the visionary creator and CEO of Heiress Beverly Hills, an upscale women's fashion label renowned for its luxurious designs and impeccable craftsmanship. Founded in the heart of Beverly Hills, the brand reflects Weiner's talented passion for luxury trends and her exceptional taste for exclusiveness. Under her, Heiress Beverly Hills has grown into a symbol of fashion and style, appealing to women who appreciate timeless beauty and high-end couture. This commitment to quality has also earned them a loyal following among fashion enthusiasts who value both style and substance.

Curated by a team of skilled designers, specialized pattern cutters, and garment technologists, HEIRESS celebrates femininity by crafting timeless pieces destined to become staples in your wardrobe. Each collection is meticulously designed to embody sensuality and empower women, recognizing that self-assuredness is the most important element of style.

With the VSP team’s direction and professional expertise, combined with meticulous attention to detail and creative vision, transformed each garment into a powerful statement of confidence and timeless beauty. This ensured that each look was a reflection to the brand's unique aesthetic and mission.

The photoshoot also featured the talented model Lauren Maenner from NEXT Management in Miami, who had a great ability to demonstrate the essence of each outfit. Her poses and expressions aligned with the inspiration and gave the right look, enhancing the grace and empowerment that Heiress aims to deliver.

Heiress is a brand that stands out by inviting women to invest in clothing that saves money, reduces waste, and celebrates their natural beauty. The collection is set to come with classiness and sensuality in mind, ensuring that each outfit becomes a staple in each woman's wardrobe. They also produce limited batches of each design to uphold environmental responsibility and minimize excess waste. When a design sells out, it initiates pre-orders to ensure efficient production and reduce environmental impact.

Discover Heiress and immerse yourself in fashion that transcends trends, embodying style and empowerment with their production. We invite you to explore our latest photoshoot, expertly captured by VSP STUDIOS, and witness the stunning collection that promises to elevate your wardrobe. Each garment is considered to make you feel beautiful and fashionable, offering timeless designs that celebrate your natural beauty. Visit their collection now and embrace the sophisticated taste that Heiress brings to any woman's closet.

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Photography by - Victor Sanabrais Photographer

Styling by Natalia Duran

Hair & Make Up - Olga Anisko

Model - Lauren Maenner NEXT Management

VSP Goes On Location With Lascana

Going on location to shoot a fashion collection can be challenging endeavor. Dealing with ever changing weather conditions, overseeing the logistics of transporting the crew and gear, is just a small part of what must be managed to achieve the final objective. This is where years of experience comes into play. Knowing how to put fires out, and how to adapt to the elements that are out of your control is the best minds set to carry you through the day. What makes it more enjoyable is when we are working with a model, and crew that is all on the same page. Photographing an amazing resort collection from Lascana with the amazing model Geisa, is my kind of perfect photoshoot day. Take a look below at the some of the images we were able to capture, along with some of the behind the scenes footage from our shoot at Crandon Park Beach.

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An important part of the process for location photoshoots is establishing a basecamp. This is where the crew can prepare the clothing, download images for review, set up the lighting gear, and hair and make up changes can be dialed in. It takes a team to set this all up, and make it all come together.

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To shoot an entire day out on location requires having the right lighting equipment and refelctors to get this done. The sun position will often times be overhead and this requires a large scrim to cut the harsh sun off the model. We fill this in with reflectors and at times, high speed sync flash. Dialing in all this gear and keeping the model on point with the styling is a challenge that requires a good crew of assistants. Lucky for me, my VSP team is always there to help me get the shot.

LASCANA, a leading women's apparel brand, originated in Hamburg, Germany in 2006, quickly establishing itself as a renowned global entity in women's fashion, swimwear, and lingerie. Expanding its reach across Europe through a network of stores and pop-up shops, LASCANA's journey took a significant leap in 2017 when LASCANA USA emerged from Jacksonville, Florida, with a renewed mission: to empower the American woman with confidence and style.

At LASCANA, craftsmanship is paramount. They take pride in meticulously designing exquisite apparel, swimwear, and lingerie by women, for women. Their dedication is evident in the creation of stunning, high-quality collections that are not only affordable but also inclusive, catering to sizes 0 to 24 and cups AA to G, ensuring every woman discovers her perfect fit.

Aligning with their mantra 'It's a woman's world,' LASCANA meticulously crafts both its brick-and-mortar stores and online platform. This ethos is reflected in thoughtful amenities such as expansive fitting rooms featuring four distinct lighting settings—Day, Home, Beach, and Candlelight—alongside personalized size and body-shape guidance services tailored to each customer's unique needs.

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In addition, LASCANA adopts a unified multichannel approach on a global scale. Their products and services are seamlessly accessible via online platforms, catalogs, and retail outlets, ensuring consumers can indulge in a distinctive shopping experience anytime, anywhere. Through diverse business models worldwide, LASCANA has not only achieved success but has also solidified its presence as a leader in the fashion industry.

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Step into the world of Lascana, the premier German fashion brand crafted for every body type. Their commitment to inclusivity shines through in their extensive collection, where a multitude of styles and colors await to adorn their customers in elegance and sophistication. Lascana has quickly become the ultimate destination for dresses and summer essentials. This fashion brand offers a wide selection of spring dresses, blouses, and tops, some with charming floral patterns perfect for this upcoming summer. From breezy sundresses to laid-back casual wear and sophisticated formal attire, Lascana provides a comprehensive selection to suit every occasion. Additionally, they feature a stunning range of swimwear, showcasing the latest trends tailored for women of all body types.

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Redefine and elevate your wardrobe with LASCANA's unparalleled collection of versatile clothing pieces. Dive into a world of fashion and explore the latest trends that will elevate your style game to new heights. From chic tops that effortlessly transition from day to night, to tailored pants that exude sophistication and confidence, their collection has something for every occasion. Embrace the laid-back charm of their stylish shorts, perfect for soaking up the sun on lazy summer days, or wrap yourself in the cozy warmth of our luxurious outerwear during chilly evenings. Add a touch of elegance with a selection of finely crafted sweaters that blend comfort and style seamlessly. And for those moments when you want to make a statement, step into one of the fashionable jumpsuits that command attention wherever you go. With LASCANA, your wardrobe possibilities are endless, and each piece is designed to empower you to embrace your unique sense of styling with confidence.

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The photoshoot for LASCANA featuring the talented model Geisa from Elite Models Miami was absolutely amazing. Her ability to embody the essence of each outfit was truly remarkable. Whether it was the vibrant hues of a summer dress, the trendy swimwear, or the chic sophistication of going out wear, Geisa brought a unique charm and charisma to every look. It was evident that she not only understood the essence of each combination but also looked confident in showcasing its beauty. Shooting for LASCANA with model Geisa was nothing short of extraordinary. Her professionalism, talent, and innate ability to bring out the best in every outfit made it a great experience.

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Photography by - Victor Sanabrais Photographer

Styling by Natalia Duran

Hair & Make Up - Olga Anisko

Model - Geisa Elite Models

Ethical Apparel Group Launches Love Below Water

As lead photographer and owner of VSP Studios, I handle many inquiries from new brands that are just starting out in the fashion game. Sometimes the inquiry comes from a design team located overseas, or a manufacturer in Asia, or a private party in the US. Sometimes it comes from an old friend, who needs me to step in and delver images that help to launch a new brand campaign. Well, let me tell you the story of friend Wilson Kello, CEO of Ethical Apparel Group, and his new brand called LOVE BELOW WATER.

“We know what the conscious consumer wants. Those prepared to deliver affordable sustainability and style today will be the winners in tomorrow’s apparel landscape.”

— Wilson Kello CEO Ethical Apparel Group

I can’t tell you how excited I was when I got the call to be on the LBW team. I could hear in Wilson’s voice how excited he was to begin assembling an amazing team of professionals, who can bring their years of experience in the fashion design and manufacturing business to the table. Wilson is actively looking for investors who want to meaningfully change the dynamics of global fashion.

Ethical Apparel Group was born with a focus on using sustainable fabrics and, of course ethical business practices. After many meetings with Wilson and his team, I was fired up, and ready to rock and roll on our initial photoshoot. Next step was model casting, reviewing sample items to fit approval, and finding the location for us to use as the backdrop for our marketing images.

Wilson and I met in NYC some 14 years ago while working for a womenswear, fashion manufacturer. We had lots of experience working together, and we both new that once we get our heads dialed into a direction, we would be focused and fully capable of art directing this new brand, and breathing life into the imagery. Wilson hopped on a plane and headed for VSP Studios to get things rolling. Take a look below at the images and videos we have assemble for the Love Below Water website launch. Bikinis, one pieces, and some unique pieces that will turn heads on the beach and by the pool. I didn’t even know exactly what a paddle suit was until I had the chance to see the models wearing at the photoshoot. I have a feeling this will soon be the new trending item of the summer.

Here is a sneak peak at some of the images and videos we have assemble for the Love Below Water website.

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“I didn’t even know exactly what a paddle suit was until I had the chance to see the models wearing one at the photoshoot. I have a feeling this will soon be the new trending item of the summer.” - Victor Sanabrais Photographer

Ghost Mannequin Photography was utilized to display the Love Below Water collection items. Learn more about VSP Studios photography services.

Meet Love Below Water, your favorite new sustainable swim brand where sustainability meets style in the heart of the Dominican Republic. We're not just a swimwear brand; we're a movement towards responsible fashion that puts people and the planet first. Join us as we dive into a world of eco-friendly fabrics, ethical labor, and a commitment to making a positive impact on our local communities. We are 100% vegan recycled swimsuits and have the pledge to give 5% of our revenue right back to the people who make our suits and their local environment.

At Love Below Water, everything we do is with a purpose. From our choice of materials to our manufacturing processes, sustainability is at the forefront of our brand ethos. That's why all our items are named after the breathtaking beaches that surround the Dominican coastline, paying homage to the beauty and culture of our island home. By manufacturing locally, we're able to support our community while minimizing our environmental impact—a win-win situation for everyone involved. Plus, it means that each Love Below Water swimsuit comes with a touch of Dominican charm and craftsmanship, making it truly one-of-a-kind.

In a market ripe for innovation, Love Below Water occupies a distinctive niche: Sophisticated, affordable swimwear for the dynamic millennial and those who share her mindset. Our designs exude youthful energy, embodying a contemporary aesthetic tailored for active lifestyles. Attention to design detail is our hallmark, evident in meticulously crafted lines, proportions, and just-right coverage, reimagined for the fashion-forward active consumer. Our swimwear fits impeccably and stays in place, striking a delicate balance between performance and style. The Love Below Water customer is:

●  Youthful in spirit, regardless of age

●  Embracing an active lifestyle

●  Committed to holistic well-being

●  Effortlessly chic, shunning ostentation

●  Authentic inside and out

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We embrace the belief that feeling good about the clothes you put on your body is more than just a trend—it's a lifestyle, therefore when you slip into a Love Below Water swimsuit, you're not just making a fashion statement—you're making a conscious choice to support a lifestyle centered around sustainability and mindful consumption.

Gone are the days when environmental consciousness was the domain of niche activists willing to sacrifice style for sustainability. Today's consumers demand both, and Love Below Water is poised to deliver. Unlike many brands that merely pay lip service to ethical practices, we are genuinely committed to our cause, offering unrivaled transparency throughout our supply chain. Love Below Water is:

●  Elevated essentials, merging timeless style with contemporary sensibilities

●  Core basics infused with a fashion-forward twist

●  Unwavering dedication to comfort and functionality

●  Coverage that endures the rigors of active living

●  Confident in fit and performance

Our vision extends beyond swimwear, envisioning an expansion into the broader active category. Season- less crossover pieces and athleisure staples such as leggings, tanks, sports bras, tops, cover-ups, and lightweight jackets are on our horizon, ensuring that Love Below Water remains at the forefront of fashion innovation while staying true to our ethos of responsible style.

But our dedication to sustainability doesn't stop there. We're constantly striving to innovate and improve our practices, whether it's through the use of eco-friendly materials or the implementation of renewable energy sources. In fact, we're proud to announce that our factory is in the process of going solar, further reducing our reliance on fossil fuels and paving the way for a greener, more sustainable future. We also firmly believe in the transformative power of fashion to create meaningful change. Our brand is built on the principles of sustainability, transparency, and moral duty, with every decision guided by our dedication to people, the planet, and the future we share.

See the Sustainable Activewear Collection by Love Below Water

Love Below Water is committed to doing the best we can today, and constantly pushing limits of what we can do to transform our global methods of production and consumption before we no longer have a planet we can comfortably inhabit. We believe we can use the storytelling power of fashion to create value grounded in reality. Responsible fashion is not an overnight process— that's why we are focused on doing better every day, as well as dedicating ourselves to people, the planet, reduced waste, and our future.

So why choose Love Below Water? Because when you do, you're not just purchasing swimwear—you're investing in a vision for a better, more sustainable world. Join us as we make waves in the fashion industry and prove that style and sustainability can go hand in hand. With Love Below Water, the future is bright—and it looks absolutely fabulous. Thank you for joining us on this journey towards a more sustainable future with Love Below Water. Together, we can make a difference—one swimsuit at a time. Stay tuned for more updates, inspiration, and sustainable style tips from our brand. Dive in, and let's make waves together! #LoveBelowWater #SustainableFashion #EcoFriendlySwimwear.

Look good, feel good, do good!

Photography by - Victor Sanabrais Photographer

Styling by Natalia Duran

Hair & Make Up Khadine Ali

Models: Kayla Jones , Isabella Loren , Birta Abiba , Jordan Mcdaniel

Models provided by Caroline Gleason and Elite Models Miami

Upcycled & Recycled Denim by MPAZ

MPAZ STUDIO, a Miami-based fashion brand founded by designer Paz Morales, has quickly risen to prominence with its innovative approach to fashion. Beginning in her apartment, Paz Morales started her journey by “upcycling” old clothing from friends and family. Over time, her passion and creativity led to the establishment of a small fashion studio where she and her team design and produce all their unique pieces.

A lifestyle retailer dedicated to creating sustainable clothing. We provide unique, repurposed, upcycled and recycled clothing - MPAZ STUDIO

The brand's motto, "Fashion, But Recycled," encapsulates its mission: to create a world where every piece of clothing is saved from a fate in a landfill. This dedication is evident in their daily efforts to rescue more fabric, repurposing it into one-of-a-kind items that are both stylish and environmentally conscious. Every product sold contributes to their ongoing mission of diverting clothing from waste and promoting sustainability.

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Reves Paris, renowned for its distinctive and fashionable shoe designs, took center stage in a recent photoshoot at our studio featuring the Reves Paris Air Kiy '85 High Bored Ape footwear. This collection is a collaboration between Kool.Kiy and Reves Paris, which is owned by David Weeks. The shoes exude a compelling vintage street vibe, combining retro aesthetics with modern flair, making them an ideal choice for our creative project.

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The Air Kiy '85 High Bored Ape shoes offer a distinct visual appeal that effortlessly enhances the model's unique qualities, resulting in a truly remarkable photoshoot. The brand's attention to design and detail is evident in every aspect of these shoes, from their distinctive style to the comfort they provide. We are grateful to Reves Paris for their contribution to our project, as their shoes added a touch of individual character and elegance to the overall look, leaving a lasting impression on our viewers.

@air.kiy

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To see more of my work, please check out my Instagram - @victorsanabraisphotographer

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VSP STUDIOS MIAMI

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I approached the owner of MPAZ to see if we could collaborate on a photoshoot with one of Elite Models newest faces Marie Anne Laguerre. She had just arrived to Miami from Paris, and needed some images for her book. I decided on doing the photo shoot at POP LOVE gelato store in Wynwood, Miami. The location is small, but offered some amazing scenery for the background. The gelato is delicious!

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MPAZ STUDIO's designs are crafted from a blend of reclaimed clothing and deadstock fabrics. This distinctive approach to fashion has earned them recognition at prestigious events like Paris and New York Fashion Week. Maria Paz, the brilliant designer behind the brand, draws inspiration from various sources and cultures, resulting in collections that exude timeless beauty and simplicity.

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The hallmark of MPAZ STUDIO's style is minimalistic elegance, fused with the comfort of everyday wear. Maria skillfully combines classic silhouettes with streetwear elements, creating a sophisticated yet accessible aesthetic. Organic cotton, recycled materials, and reclaimed synthetics are the cornerstone of the brand's commitment to sustainability. Each garment is meticulously designed with the wearer's comfort in mind, offering a harmonious blend of style and wearability.

This sustainable and quality-driven approach has garnered a dedicated following, including fashion bloggers and influencers who appreciate the brand's ability to make a bold statement without sacrificing comfort. MPAZ STUDIO is the go-to choice for those seeking fashion that seamlessly transitions from a night out on the town to a day at the office or a leisurely stroll through the city.

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With the visionary leadership of designer Paz Morales, MPAZ STUDIO has spearheaded a revolution in the fashion industry through its "Fashion, But Recycled" mantra. Their commitment to rescuing fabrics from waste and transforming them into stylish, sustainable pieces has earned them widespread recognition.With a fusion of minimalistic elegance, comfort, and a dedication to sustainability, she offers a unique and timeless approach to fashion for individuals who seek both style and substance in their clothing choices.

We not only loved shooting with MPAZ STUDIO but also had the pleasure of working with our superstar, Marianne Laguerre, a striking and talented model who is making waves in the fashion world. She has recently joined the prestigious Elite Models Miami agency, bringing with her a unique allure from the fashion capital of the world, France. With her European charm and captivating presence, Marianne is ready to leave a good impression in the industry.

Victor Sanabrais Photographer VSP STUDIOS Miami Fashion Photoshoot Wynwood Miami

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My digital tech Tong joined us and shot some additional scenes with Marie-Anne. I wanted to share her work here above, as I told her how impressed I was with her creativity.

Photo Credit: Tong Mo Photo

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Photography by Victor Sanabrais Photographer

Hair and make up by Khadine Ali

Styling by Natalia Duran

Digital Tech Tong Mo

Location Poplove Wynwood Miami

Model Marie-Anne Laguerre

Wardrobe MPAZ STUDIO

Professional E-Commerce Menswear Photography

Professional e-commerce photography is the foundation of your brands online identity. When executed properly, this can be a  make or break for a high percentage of your overall sales. Fashion sellers know how important it is to have images of their collection items that capture the attention of their customers. They get even more excited when their images pull in new customers, and lower returns. The budget set aside by fashion retailers to create images and videos of their apparel merchandise, is a constant balancing act that is handled multiple times a  year. Some will have multiple collections in years time, and some may add some smaller collection releases around the holiday season. In todays fashion e-commerce market, we see how many of the bigger name brands now have more than just 4 collections per year. To maintain this work flow process, upload new images to your product page listings, showcase new collections, etc, it requires a solid working relationship with your content creation team. Analytics show that when you have good continuity, consistinecy, and uniformaity with the imagery on your product pages, you will see better results in sales and engagement on your website.

Men’s wear brands come to VSP looking for us to photograph their new fashion collections. After the art direction decisions and styling elements are agreed upon, the next step is the selection of the models. Casting for the proper model is something that we help our clients with, as it’s a very important part of the overall success of the photoshoot campaign. As owner of VSP Studios I have been a part of many of these working relations and have always done my part to deliver at a high level for my clients, and help them find the best talent to hire.

Marketing menswear items to customers online requires the right team to create your content. Lifestyle branding images complimented by well executed product page images is a big key to success. Customers make their buying decisions based off of these images, so as a retailer or designer brand, you must have an eye for the details when it comes to your online presentation. With social media being such a prevalent part of the equation, it’s important to have content that tells the story of your brand. Make sure to showcase your apparel collections in accurate color, and emphasizes the fit, comfort and style of your items. Choosing the right model and photographer for your brand is extremely important if you want to rise to the top of the competition in the e-commerce photography world. Finding a model for your brand doesn’t need to be as complicated as it may appear. Models help build your brand identity and help amplify your sales to the specific market you are selling to. Ensuring you find the right e-commerce model for your photographs, it’s always a good call to review all the model options and select who best represents your brand and offers you the ideal fit, personality. All of this come across in your bonds imagery. Find a model with experience who knows how to move, and always take a look to see how well they have performed for other fashion brands.

You also want to take into consideration when choosing the right model for your collection, is where they will be posted. For example, if you are planning on selling on Amazon’s web platform, your photos will be shuffled amongst other brand with the same key wording. Ensuring that your images and products stand out, you want to make sure that the model and photos offer the best represnation of that item, and catch the attention of the potential customers. When they see images of a shirt or pair of jeans that they like, it’s the images that help to make that final buying decision. That and of course the price.

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When looking at a websites directed at male fashion sales, most of these websites include ghost mannequin photography or flat lays., which show off the items in terms of its truest silhouete, and then are complimented by on-model images. Hero banners help to sell the mood or story of the brand, and the product page listing images are there to be part of the final sale. Get this part wrong, and you are losing sales with poor quality images.

The model should compliment your collection it’s, and portray a good fit, and good felling vibe. They must sell the story of your brand and influence the viewer into the buy now phase of the transaction. People want to see how clothing would appear on the model. Choosing a professional model to showcase your clothing allows the consumer to have a better understanding of how your clothing fits. It allows the customer to make their own judgement call on how the garment would fit on them by comparing themselves with the model on your website.

The VSP team knows how important it is to help our clients choose the right model to represent their brand. Because of this, we always consult our customers on the best options that fit their needs and budget, We have worked with all of the top modeling agencies in Miami, and have solid working relations with many of the top ranking models in the game. To elevate the results of your professional e-commerce photography, it always starts with good model selection. When you bring the right styling elements, a professional model, and the right e-commerce fashion photographer together, you get the best results. Building a team that understands the market and knows their roll in the photo shooting process, will increase your chances of creating successful images that sell your merchandise.

A big part of the content creation process is what we would call the “post production” part. After the photoshoot is completed, all the images are loaded to editing software like Adobe Lightroom or Capture One. This is where the color tone is applied, and selections are made as to which images are the best and what are to be rejected. Hundreds, or often times thousands of images are take in a given day, and all of these images are dialed in, and narrowed down to the best best of the best. Coming up with the final “look and vibe” of the images is all up to what the photographer and the art director decide. The goal is give the client what they want, and to create images that will sell. Getting this right means you are winning.

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Ghost mannequin photography is one of our top selling services. Menswear retailers rely on these images to display their collection items as a stand alone three-dimensional images. Pairing these images on your product page listings along side the on-model images is the ideal way to showcase apparel. Take a look at our site dedicated to placing an order for this type of fashion imagery - VSPghoststudio.com

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VSP Studios has helped many fashion brands, designers and retailers get the images they need to showcase their collections and elevate their e-commerce business. I always take pleasure in facing the challenge of creating a new fashion campaign and helping my clients tell their story.

Employing male models who are seasoned, experienced, and have a developed skill is a good route to follow for the ultimate success of your website. Ensuring you find the right male model for your brand, think about who is your target audience. What style clothing are you selling and what consumer would wear these items? Do you want a specific look for your clothing brand? These are all questions you would need to ask yourself when choosing the right professional e-commerce model.

Alongside choosing the right face for your brand, another key element for professional e-commerce photography is choosing the art direction and scene location, or set design. This is important, so as  to,  compliment your clothing line and the model you have selected. We offer our clean white (RGB 255) sets for our Amazon customers, and create customer sets for our other customers. Finding the right look for your brand is all part of the consultation process that I always enjoy being a part of. For more information check out our How To Manage Photoshoots for your E Commerce Business.

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E-commerce fashion businesses don’t rely only on the images. Today they rely on videos being added to their product pages. Including videos on your website can bring a whole new level to the shopping expeirence. Let’s face it, we live in a TikTok, Instagram Story world and this is all fueling the short play video production process to forefront of fashion branding and marketing. Learn more about product page videos for fashion apparel sales.

Professional E-Commerce Menswear Photography

The home page hero banner is, for the most part the new “billboard on the side of the road.” When customers land on your site, the fist impression comes from the hero banner image. Helping customers get this right is a something that I am always focused on. It presents itself as a landscape configuration, so getting the elements of the scene to work with the position of the model, all while trying to convey the brans message, is a challenge that I enjoy taking on.

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The right formula, style and work flow that delivers images that sell fashion apparel merchandise is one of the keys to a brand’s ability to thrive. As owner of VSP Studios, I speak with many fashion sellers from all over the globe and help them to formulate this process. Working with their marketing team, and art direction team to achieve the goal. It’s all in a days work. Not bad work if you can make it!

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Professional E-Commerce Menswear Photography VSP Studios Miami

If you want to explore all that VSP STUDIOS has to offer CONTACT US today for a consultation.

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Women’s Wear Photography

VSP Studios Lauches VSP Ghost Studio Website

Leading e-commerce fashion content creation company, VSP Studios, has launched a new website for its ghost mannequin department VSPghoststudio.com

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With this division of our e-commerce fashion production studio in such high demand, we decided to build a dedicated web site for all our customers to place their ghost mannequin orders. For over 7 years now, VSP Studios has lead the industry in this content category. We are very proud to see this level of growth in our business and work hard to maintain our high level of quality and service. We feel our portfolio speaks for itself, and we strive to partner with more industry leading brands, and designers. Fashion apparel, content creation services for e-commerce businesses is what we do, and ghost mannequin is one of our most popular.

Ghost mannequin photography is a specialized service that many in the fashion industry rely on to showcase their collections online. Not many content production companies are capable of mastering this style of imagery. VSP Studios didn’t invent this process, we just perfected it, and were the first to offer it to the masses via Google key word search. These three dimensional images are a great way to show off apparel items in their truest silhouette, and have proven tp help with customer decision making at the point of sale. Adding these images to your product page listings helps to compliment your on-model photos and videos, and are the best way to optimize your fashion retail website. Sometimes customers cant see the shape and design elements of apparel when its worn on a body. This is where the invisible ghost mannequin imagery comes in to help display your garments in a way that no other process can.

It all sounds so simple. Just get a mannequin, dress it up with your apparel items and take a picture. Then do some photoshop magic and you are done. Actually, its not so simple. It takes years of experience to achieve high quality, and consistent professional level ghost mannequin images. Many have tried, but in the end, its best to leave this to the profession e-commerce photography experts.

Shopify users, Amazon sellers, major department stores, and top selling boutique retailers use this method to compliment their on-model campaigns and product page listing images, in order to gain higher conversion rates. The analytics show that customers respond well to certain apparel images when seen as a stand alone items, not always featured on a model that they can’t relate too. This is why selling fashion is tricky and takes the right recipe to make your inventory sell with consistency. For many years now, I have had the pleasure to work with industry leading insiders who have produced at the top of the fashion food chain. It’s exciting to a part of team that helps fashion businesses dial things in visually, and then to see it all come together with big sales. This is why so many brands come back to work with us, after trying our images on their websites. Its a “proof in the pudding” business, and VSP knows how to create images that sell.

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Years ago, while working in NYC, I saw the first mannequin images being used for the apparel industry when I saw Amazon doing photoshoots in a Williamsburg, Brooklyn loft. I didn’t fully understand what they were doing until I saw the final results. It was then that I knew that I could start a side hustle that would be a really nice “worm on the end of hook” in terms of gaining access to new clients and doing sales. Get in the door with the ghost mannequin service and then parlaying into on-model photoshoots. This was my objective from day one, but this quickly changed when I discover that no one was openly offering this service to the fashion industry. There were many who spoke about the advantages and disadvantages or using ghost mannequin images, and lots of “how to” videos explaining the process, but not one fashion photography business offering it as a menu item to place an order. This was when I realized it was time to strike hard from the get go. I quickly assembled my crew, and brought in my Google/web marketing guru, Jonathan Privat and got to work on a site that would end up ranking high with the e-commerce fashion, ghost mannequin photography via organic SEO key word searches. If you are looking to do the same for your business, I highly recommend contacting Jonathan for a consultation. Ranking high on a Google search, and having a strong organic key word position, is vital to the success rate of any e-commerce business.

Professional

eCommerce Fashion Photography

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Properly executed fashion apparel photography is critical to the success of your online sales. Let us show you how to get the images you need to increase conversion rates. Contact us for a consultation.

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In just a short tine we dialed in a web site, shot sone sample images, and launched a ghost mannequin photography ad campaign. With in 48 hours I checked my email and we received our first order….its as for 350 pieces from a sportswear company. The reality was I did not have the infrastructure in place at that time, to handle such an order, but it showed ne that there was a big opening in the fashion business industry for a company that could deliver ghost mannequin images to the 100’s of retailers and wholesalers that need to sell online. I saw quickly that I had made the right move into this segment of the fashion content business. A segment that my crew and I would shape into our own. This was the origins of VSP Studios moving into this genre and becoming a major player in fashion e-commerce business.

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Recently, we have moved into our new studio in Miami’s Buena Vista District, and could not be happier. The 3000 sq. ft. space is ideally suited for us to maintain a solid work flow from our many e-commerce fashion clients. With shipments arriving each day, we have a busy schedule to oversee. This is why we decided to dial in a dedicated site for ghost orders. There is a specific level of communication and art direction decision making required to achieve top level images of fashion apparel items. I went ahead and streamlines this process with with the new web site - VSPghoststudio.com. Designers, retailers, wholesalers, and fashion brands from all over the world send us their collections to have us photograph their new ghost mannequin images. Swimwear and lingerie designers love how we present the silouteets of their garments. Our portfolio is filled with both men and women’s wear items for all the major department stores. See the latest collections from our top selling clients.

We streamlined the ordering process, as well as, the backend image file handling, and retouching. We encourage all of our existing clients, and new customers just coming on board to work with us to check out our new site - VSPghoststudio.com

Learn How To Manage Photoshoots For Your eCommerce Fashion Business

If you own a fashion brand or you are an online retailer and need to get your collection photographed and start selling, email us here with your order details.

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