It’s always pleasure to work with amazingly talented people, who share a similar passion for fashion. We get to meet many designers, art directors, and marketing managers throughout the year, and one of our favorites is a brand called Becasa. Located in the panhandle area of Florida, Becasa has 2 retail locations, and is rapidly expanding their online presence with ShopBecasa.com. I got a call from the owner of Becasa and we went over how they had decided to head to Miami for their new Spring 2024 collection campaign. We photographed all the new items at VSP Studios and then moved on to do the lifestyle location images at the beach. We decided to use a suite at the Plymouth Hotel as base camp, so we could allow the models and crew to get dialed in. After hair and make up was set we headed to Allison Park near 65th Street, Miami Beach. Lots of great back ground options here, and so this park has become my new go to spot.
“Our line not only embraces the sandy beach days but dock sitting, late-night bonfires, and boat rides—the real face of the coast. We allow ourselves to relax.”
Emily Raffield, the creative force behind BECASA, came from the sunny shores of Florida. Emily's unique style is a blend of her coastal upbringing and an eye for the dialed-in fashion edge of our favorite global city trends. Emily has crafted a brand that captures the essence of coastal living with effortless elegance.
Her exclusive line, BECASA, began in 2018, and soon after, the flagship BECASA locations in Apalachicola and Inlet Beach, Fla., opened. Their shops immediately caught the hearts of women looking to embrace the same magic of the coast and create lifestyles they were equally inspired by. The BECASA label embraces natural fibers, beautiful lines, ease of fit, and comfort—often oversized for a lived-in, beachside look. Accessories are forever materials: heavy gold, good straw and raffia, and leather. Their extensive offering of homewares is meant to inspire the world-traveling collector in us all.
BECASA is more than just a label; it's a reflection of Emily's passion for authentic experiences and meaningful connections. As she says, “BECASA is just an expression of myself; it's all of the things that I love, and I wanted to create and give those things to other women for them to love as well." . The brand transcends more than fashion; it's a conduit for shared passions, empowering women to embrace their individuality and cherish the moments that truly matter.
Rooted in classic silhouettes and luxurious natural fibers, As Emily puts it, “Our line not only embraces the sandy beach days but dock sitting, late-night bonfires, and boat rides—the real face of the coast. We allow ourselves to relax." BECASA invites you to unwind and savor life's precious moments, where every garment tells a story of sun-kissed days and salt-sprayed adventures.
See The Becasa Spring 2024 collection featuring styles by Leigh Williams
About L.Williams Collection
Rosewood by BECASA x L.Williams is a resort-ready collection of everyday wear. Combining the two genres is a tall order Leigh and BECASA set out to remedy with Rosewood -- emphasizing wearable color, interesting fabric textures, and luscious design details -- dresses and tops with an air of effortless beauty. Leigh's edge as a stylist and content creator anchors this collection, and BECASA's command of high-quality coastal-inspired goods brings it all to life. Rosewood helps savvy shoppers curate looks that make them feel good -- whether worn away on vacation or back home in your daily routine. You won't find any one-time wears here; you'll soon reach for our Rosewood pieces as your new favorites.
VSP Studios provides both off and on figure photography for e-commerce fashion brands and retailers. See more about our ghost mannequin photography and other services here.
BECASA emerged from a passion to design clothing that is lightweight, adaptable, and long-lasting for a day by the shore. It seamlessly adapts to brunch or dinner gatherings, running errands, or leisurely moments on the porch with a captivating read. The brand's elegance and strong fashion sense were key factors in its triumph, as well as its increasing appeal among women from all age groups. The boutique expanded its range with the same vision of embracing the coastal allure she adores.
Their new spring 2024 collection features luxurious linens and breathable cotton, using incredible designs through meaningful colors and prints. Embracing the relaxed vibe of coastal living—wherever you may be. Whether you prefer neutrals, vibrant hues, solid tones, or lively prints, evoking the serene beauty of natural and coastal landscapes near and far. Their spring collection offers something for everyone. By crafting genuine and captivating products, environments, and communities, they have offered many women even greater accessibility to such experiences, all while celebrating women and their love for clothes by delivering easy fit and comfort in their designs.
CHECK OUT ALL THAT BECASA HAS TO OFFER ShopBecasa.com
Shot on location near the 69th Street, Miami Beach lifeguard tower.
Photography by Victor Sanabrais Photographer
Hair and make up by Olga Anisko
Elite Models Miami Claudia Bouza - Brooke Whitney Lei
Styling by Emily Raffield
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