The summer of 2022 is here and that means the swim wear designers I have worked with for the past 6 months are releasing their new collections for #MiamiSwimWeek2022 which is being held July 14th through the 21st.
Its this time of year when I see the images I created moths ago, finally going live online. One of my favorite designers in Miami is Ochie Swim. They contacted me and were very excited to tell me some exciting news. The swim collection items that we photographed back in Jan, are now up for sale on VictoriasSecret.com
Victor Sanabrais Photographer owner of VSP Studios shoots Victoria’s Secret for Ochie Swim 2022 Collection in Miami.
VSP Studios and Victor Sanabrais Photographer for Victoria’s Secret, Ochie Swim 2022 Collection.
Ochie Swim is working with VS & CoLab, a new division of Victoria’s Secret where emerging brands and designers get their chance to showcase ether collections and collaborate with the VS team. This new initiative is called Vs & co-lab, which offers great visibility to new up and conning stars in the industry. This is the new Victoria’s Secret, their new game plan and all part of how the attempt to rebrand themselves in a new light.
See here for more about VS & CoLab, a new division of the VS brand.
MarketsMedia.com - Leading e-commerce photography studios VSP Studios featured on Victorias Secret
Anytime I have an opportunity to have my work published with an iconic brand name like Victoria’s Secret I am excited. Working with amazing designers like Hana Lloyd from Ochie Swim is what we do at VSPstudios. Working with talented people like Hana makes my work day that much better. Coming together to present the collection visually is all part of the process, and work flow that my team and I do all day, everyday at the studio in Miami. Often times clients such as Ochie will come in asking for us to create ghost mannequin images, which they use to display on the product age listings, and end up working with us on the on-model photography images, as well. Knowing how to present swim wear fashion collections, that are photographed and optimized properly helps the wholesaler or retailer to sell their apparel items. You can check out my previous blog post about how VSP Studios created the ghost mannequin images for VictoriasSecret.com.
There is an science behind how you present items to be sold online, and in the swim fashion industry, Im proud to say I have been able to work with many of the best in the game. Hustling the e-commerce fashion selling game is a trick everyone is trying to stay on top of. Fashion brands from all over the world contact VSP Studios, and show us the analytics, and provide key data feedback, which we apply to how we create the images and now video content for our clients. Fashion is a volatile business, and to find success, you must know how to navigate your way to the top. “The proof is in the pudding”, my Pops used to say. Go get yours!
Ochie Swim is all about that Caribbean beach vibe, and the quality of their swimwear is amazing. Embodying the island beach lifestyle. I get to see many new collections before they go to market, and I knew that Hana’s new designs would be winners. Seeing it go live online for Victorias Secret has the future looking bright for her and her brand. Make sure you check out the entire Ochie collection, and wear it to your next pool party.
The Ochie brand makes more than just swimwear. See the entire OCHIE COLLECTION here.
@flymehana - founder of Ochie Swim…OCHIE is SO proud to announce our partnership with @victoriassecret as part of the VS & CoLab!!
“Being part of the VS & Co-Lab is such an exciting opportunity for me, because it gives my business the chance to be aligned with a globally respected, legacy brand like Victoria's Secret and gives my brand the platform to grow to another level.
It is also important for me to collaborate with other like-minded companies that share OCHIE’s values in finding beauty in diversity.
I'm so excited to bring my Caribbean flavour from the islands to the world, through the VS & Co-Lab!”
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See more info on VS & CoLab: