Selling apparel online is a challenge, to say the least. To properly sell apparel online, e-commerce wholesalers and retailers display their collections via hero banners, web sites, product page listings, and of course, social media. To maintain a strong online presence, it’s important to have top converting, quality images. Displaying apparel items with both on-model shots, and product shots are the 2 ways fashion sellers rely on. Invisible ghost mannequin, product photography is the most efficient, and effective way to display apparel items for e-commerce platforms, like Amazon. It allows you to present your garments in a three-dimensional view, offering potential customers a unique look of your merchandise. The invisible ghost mannequin process is more economically friendly than working with models, as it allows you to get to market faster. In the end, it can provide a higher return on investment when going from your supplier to your Amazon Fulfillment Center. Some items show better and convert better when utilizing the ghost process. Consulting with VSP Studios prior to your shoot is one of the keys to how we dial in a workflow for our customers. If selling on Amazon is your objective, then presenting your apparel items correctly, and fully optimized is the smart move to make.
Ghost Mannequin Photography SERVICES
With brick, and mortar retailers looking at bankruptcy, and massive changes to the marketplace, online e-commerce sellers are preparing for the coming boom market. Yes that’s right, due to the pandemic, more buyers are sitting at home, and they are going online to buy. Amazon’s numbers are skyrocketing, and it’s only going to get stronger. Speed of delivery, and ease of the process of placing an order are key elements. Now with more buyers becoming more comfortable to use this way of shopping from home, the increases in revenue are going to be inevitably large. One of the ways we are seeing fashion retailers keep things rolling out to their customers, all while maintaining social distancing, is to use mannequins. The latest trend helping brands provide better overall experiences through their online websites is ghost mannequin photography.
Online sellers are showcasing their apparel designs with this process, and the analytics show the customers respond when its done right. Request for this service are increasing, and the Amazon sellers keep coming back for more. Ghost mannequin images are easier to manage, attract new customers, keep existing customers, and boost sales while showcasing your new collection. Ghost mannequin allows the mannequin to hold the garment's shape and give the final product image a 3D effect, increasing the online shopper's desire to purchase the item. Clothing appears to be on an invisible body. Others refer to this technique in product photography as a "hollow man effect" or "invisible man effect." Professional e-commerce fashion ghost mannequin photography production requires a proper photo-ready mannequin with removable parts that allow for easier set-up. This makes it easier for post-production as it requires less photoshop image processing to remove portions of the mannequin after the garments have been photographed.
The Creation Process of the Ghost Mannequin Effect
Ghost mannequin photography requires the skill of experiences and professional apparel photographers who can work with photography mannequins or even actual models. To begin the process of the perfect ghost, mannequin effect, photographers must capture the mannequin's different angles or model dressed in the garment with a quality camera. Professional e-commerce fashion photographers use mannequin forms made for ghost mannequin production. Unfortunately, window mannequins used in retail shops don't quite cut it for a pro-level clean, and professional ghost mannequin shot. This process requires professional photographers and equipment. One must know how to shoot the proper angle combinations, and one must also know photo image manipulation techniques to get the perfect looking images. Various angles are taken by the photographer of the clothing apparel on the mannequin or model to, then later in the photoshop process, align all the pieces together. This process is via "image composting," which creates a 3D appearance in ghost mannequin images. One must also keep in mind the shape and position of the mannequin being used in production. The garments must fit the mannequin properly so that the client's products are represented in the best way possible. Ghost mannequin images bring your apparel merchandise to life. This is why capturing the right angles during production is critical. The camera is suggested to be positioned at the chest level area of the mannequin for t-shirts or women's blouses. For bottoms, it is recommended to place the camera across the hip area. The best results come by knowing all the tricks of the trade. Despite the variety of places that offer this service, only a few are actually mastering this craft.
VSP Studios- High-quality Ghost Mannequin Photography Services
Why Ghost Mannequin is Important for Apparel Clothing Retailers on Amazon
Web markets like Amazon have adopted new ways to uplift how their users can showcase their merchandise. They want their products shown in their best possible form to attract new customers, maintain their current customers, and provide a more positive experience. Optimizing your brand's product pages on Amazon will put you ahead of your competition. The latest trend is to use Amazon’s EBC (Enhanced Brand Content) which allows sellers to add more images, videos, and promotionally rich content to the footer of the product page listing. See here on how this works: https://www.sellerapp.com/blog/amazon-enhanced-brand-content/
Amazon is a very crowded marketplace that requires sellers to get creative, and find new ways to bring in customers who will buy their merchandise. Establishing an attraction that keeps them coming back for more is the long term game plan. The trick to execute this is of course having a team that can deliver imagery that sells, and sells well! Thats where VSP Studios comes in! See here how we help Amazon sellers.
Potential customers view product images via smart phones all day long. Then when they get home, they grab their iPad/Tablet and jump in bed to shop some more. This new “point of sale” really is you introducing yourself to customers, and first impressions are everything. When a customers see the color, and style they are looking for, the click in further to your content, and see what else you have to offer. All the while making that final purchase decision. Ghost mannequin images that catch their eye, and show the item with more depth, and has a look and feel that is more emersive. This reaction creates an increase in confidence to purchase the product and boost your brand's sales. With adding ghost mannequin images, your customers will get the help they need to decide to buy. Brands prefer to shoot their new collections with the invisible ghost mannequin production to maintain uniformity and consistency throughout their websites and product shop platform pages. The success of showcasing your products properly within your online store platform is one of the most essential aspects. Ghost mannequin is an increasing trend used by clothing wholesalers and retailers, as this production showcases their merchandise in an authentic and exclusive form. It is the latest most cost-effective delivery method that keeps the focus firmly on your merchandise. For most top Amazon retailers, using ghost mannequin photography to display their apparel has shown to be highly successful. Using ghost mannequins is in high demand, as pressure is exerted from timelines to reach the market, production costs, and profit margins. On-model images are still being used to showcase how the garment is appropriately worn, however, ghost mannequin provides an in-depth look and feel that allows the customer to relate to more than a model would. This is a factor that plays well with increasing conversion rates. Depending on your brand's visual message objectives, operational budget, and art direction desires, ghost mannequin product photography may be the preferred method to optimize your site with image content that boosts your inventory sales.
VSP Studios leader in e-commerce fashion photography is a boutique-style studio located in Miami Florida, that has been producing high-quality, content for top-selling brands worldwide for over 25 years. We specialize in e-commerce fashion apparel for fashion brands and retailers. With clients like, Neiman Marcus, Bloomingdales, Macys, Nike, Champion, Fila, Callaway, Perry Ellis, The Original Penguin, Target, Walmart, our portfolio speaks for itself.
VSP Studios preps, styles, shoots, and edits your merchandise in high-quality image content that will positively benefit your conversion rates. Contact us for a consultation on how VSP Studios can help your e-commerce fashion brand.