Are you using Shopify to sell fashion apparel items online?
To sell merchandise online, one of the main focuses is how best to present your collection in the e-commerce marketplace. They say image is everything, and in this competitive field that can’t be said enough. Focusing on the fashion apparel side, we see old, and new brands coming, and going from this very volatile fashion industry. Online sellers must maintain the image of their brands to claim their stake in the game. Some are balancing a brick, and mortar storefront, as well as building out, and running their online store. Things can be challenging to say the least. How well this part of the e-commerce equation is handled, and presented to the customer base is often times how a brands success can be calculated. Shopify is a great solution for anyone looking to sell their products online. Many retailers, and wholesalers use this platform specifically, due to its ease of use, and overall maintenance. Improving your Shopify websites performance by strengthening the imagery used to present your brand, is of paramount importance. Utilizing high quality, fashion e-commerce product photography, and video that showcases your items online, means having a go to source to produce this content.
It is important for any e-commerce business start-up to own a fully equipped, and up to date website. To really create an excellent e-commerce experience, a business owner should dive deep into the works of Shopify. This platform allows you to initiate, expand, and manage a business, through the customization of the online store. Best part of it all is that there is no need to be a professional designer or developer too use Shopify properly. Furthermore, they allow customers to link up their own domain name, reach almost everywhere in the world, and can be translated into a variety of languages. Created for reliability and range, and allowing a business of any size to have the ability to foresee their company in a new method of selling. Shopify is truly the perfect asset to vending online, and they have got numbers to prove it. A press release that was announced in April of 2019, informs readers that the total revenue in the first quarter was $320.5 million, a 50% increase from the comparable quarter in 2018. Moreover, this article speaks on the brand new add-ons, which include Shopify Studios, that their team is continuously working on to provide a better service (Shopify announces, 2019).
How VSP Studios Helps Fashion Apparel Brands Using Shopify
Product photography has become a vital element in e-commerce business. It is the visual appeal of your merchandise that determines the ultimate consumers decision to make a purchase. Quality fashion photography, elevates the presentation of your e-commerce website, adds value to your product line, and has the power to boost your business with greater conversion rates. A leader in e-commerce fashion photography, VSP Studios, services the apparel industry with ghost mannequin product photography, and on-model photography. Apparel retailers, and wholesalers selling through the Shopify platform need images that showcase their items. Hero banners, product page imagery, life style, social media content. All these elements are required for proper marketing, and maintenance of a successful Shopify website. VSP Studios provides an image creation service solution that allows brands to keep their websites updated on a monthly bases. having a new look for each season is how the top selling brands keep their audience engaged, and coming back for more. The fashion industry is an ever changing, volatile industry, and the quality, consistency, uniformity, of a high converting e-commerce web site means having this work flow solution in place. That way the owner of the brand can focus on sourcing, designing, fulfilling orders, and customer service. Let VSP deliver the images that sell your brand.
VSP is an approved Shopify expert with experience in building out, and updating Shopify web stores. They provide professional content creation services for apparel brands from all over the globe. Victor Sanabrais, lead photographer at VSP Studios, has over thirty years of experience in the apparel industry with clients like cashmere retailer, Filoro who uses the Shopify platform.
Filoro.com
“Maximize the impact of your product page images within your Shopify website. Utilizing both ghost mannequin, and on-model photography, VSP Studios can help you increase your conversion rates with high quality fashion apparel imagery.”
Some clients require a total make over, while some are just looking to update their site and showcase a new collection. A new option being used by apparel brand marketers is to implement a vertical video promotion on social media story postings. Mr. Sanabrais stated that “having the ability to create lifestyle branding images, and video promotional content that are on point for your particular brand is the key to success in marketing apparel brands online.” Targeting smart phone users is priority #1.
Why Choose VSP Studios for Fashion Photography?
Successful e-commerce websites employ professional fashion photographers to create visually appealing product images that sell their merchandise. From the art direction concept, to the photo layout ideas, VSP Studios will work to bring these perceptions to life for your brand. Are you a Shopify Store Merchant? The following sections describe some of the reasons why an e-commerce businesses should consider contacting VSP Studios for any product photography needs.
One Stop Shop Service
VSP studios provides the highest quality ecommerce imagery in the industry. From ghost mannequin product photography, on-model, white background studio imagery to location lifestyle look-book photography, and even vertical video production. They can further assist in model castings to locate the right face for your brand. VSP Studios is your fashion apparel one stop shop image provider.
Professional Retouching AND POST PRODUCTION
Optimized images that enhance the visual appeal of fashion garments, and accessories. Every photo is color corrected to match the aesthetics of your ecommerce website. Uniformity, consistency, and staying on brand with the final retouched images are the focus of the VSP post production team.
GET THE MOST OUT OF YOUR IMAGES
Content is king. Utilize multiple image sets, blogs, social media postings, and increase your product page images to raise your organic SEO footprint. With the proper use of alt tags, and key words, Shopify users get the most out of their still photography production, and increase traffic to their site. The more images, the better when venturing out as a stand alone brand. Let VSP Studios show you how to optimize your images - info@VSPstudios.net
Excellent Customer Service
The customer has direct communication with our lead photographer, ensuring that the details envisioned by the brand is showcased properly. We are artist, and being on the same page with the client is key. VSP Studios has an excellent customer support team, with over 25 years of apparel industry experience.
Contact VSP Studios for more info on fashion apparel photography, and video for Shopify web sites..