VSP Studios had the opportunity to work with Blue Faithful, a new denim brand that is set to launch November 2024. Their mission is being committed to creating jeans that are not just a piece of clothing, but a statement to enduring style, comfort, and personal expression.
Blue Faithful empowers women to conquer their days in style. Bridging the gap between comfort and sophistication by offering high-quality, functional jeans with a perfect blend of stretch and style. They believe every woman deserves to feel confident and beautiful, and their jeans are designed to let them do just that.
They are all about adapting to your changing needs and styles without ever compromising on quality or aesthetic appeal in order to provide a denim that accompanies you through every phase of life.
Co-founded by Lindsay Green, Blue Faithful was born from a rich family legacy in apparel manufacturing in Montreal, Canada. Surrounded by the hustle and bustle of the garment industry, Lindsay developed a profound appreciation for quality clothing and with the support of her husband’s marketing expertise, they launched Blue Faithful—a brand that speaks to those who value craftsmanship and authenticity.
For this photoshoot our goal was to capture the essence of Blue Faithful’s denim, emphasizing not just the quality of the fabric but the lifestyle it represents. We had the pleasure of working with three amazing models who brought incredible energy to the shoot. Their charisma not only enhanced the brand's visuals but also perfectly embodied its spirit. We focused on creating a relaxed yet stylish atmosphere that showcased the versatility of Blue Faithful’s pieces—whether dressed up for a night out or paired down for a casual day.
