Following the latest fashion trends is challenging for every brand when it comes to selling online. Adding short play, 10 to 12-second videos to your product page listings helps increase your engagements, boosts organic SEO, lowers the return rates, and offers you various social media and promotional story content. Videos allow you to rank higher when appropriately utilized in your web marketing game plan. Contact VSPstudios for a consultation. Rates start at $35 per video when ordering e-commerce fashion on-model bookings.
What is Product Page Video?
Boost your brand’s online shopping experience by revealing your new collection to the continuously growing generation of smartphone consumers with point of sale product page videos. In summary, these videos are short clips depicting a model showcasing your apparel items. The videos demonstrate the flow and 360 views of your products fit in high definition. Allowing potential buyers to view your apparel on a live model is proven to elevate conversion rates. Keep your customers engaged by manifesting your product's potential to its fullest.
How Product Page video will benefit your brand
Video content has proven to be an effective means of engaging audiences and promoting products. 73% of US adults are more likely to purchase after watching an online product page video, and 96% of consumers consider videos helpful when it comes to shopping online. Attention capturing e-commerce fashion apparel videos will boost your brand’s organic SEO and conversion rates.
Expand your brand’s reach by embarking on a social media marketing strategy, which depends mainly on promoting video content. For instance, it is highly recommended to use vertical e-commerce product page videos on social media platforms story postings such as Instagram and Facebook. Linking these videos back to your websites increases traffic flow. Analytics show a 127% increase in pages visited on sites with video content. People spend 81% more time browsing on a website with product page videos. We hold our smartphones vertically 94% of the time. Why not market your brand to fit this fashion apparel market?
Amazon
If your brand on Amazon hasn't been optimized with product page videos yet, then you are already behind your competition. Amazon has updated its brand's registry and no longer offers a restricted program. They now propose and suggest the chance to have product videos on listings. Four out of five online shoppers reported saying that a video has helped them make purchases in the past. With simple features and product page videos, your customers will get the help they need to decide to purchase.
Shopify
Shopify is an e-commerce platform that allows anyone to set up an online store to sell their products. Last year Shopify announced the launching of the new APIs for their developers. Including the media API, which allows developers to create, update, and remove new product media types, including video. They can embed e-commerce product page videos, which increases the ranking of your brand’s organic SEO. Also, associating video content with a product will boost your overall sales and enhance the customer’s shopping experience.
Search engines are the backbone of the internet. Google, one of the world's most significant search engines, has updated its algorithms and brought back the opportunity to increase your brand's Search Engine Results Page, or SERP, through the use of metadata in product page videos. SERPs are the web page listings that appear after one searches keywords on Google. From an organic standpoint, a brand's placement in SERP depends on your keyword strategy and content. Metadata is the text found inside the video file that references the video, for instance, location. Search engines use video metadata to show video results. Videos are now more powerful than a still image of your merchandise, and Google is now benefiting SEO engagement.
How VSP Studios Can Help
Located in Miami, this boutique-style studio produces high-quality content for top-selling brands worldwide, specializing in e-commerce fashion apparel for fashion apparel brands and retailers. If you are in need of social media marketing content to sell your product line, or you are looking to update your product pages and increase your conversions, VSP Studios is your e-commerce fashion photography one-stop-shop. They deliver imagery and attention capturing product page videos that sell your merchandise. After discovering these analytics and the advantages that product page videos bring, contact VSPStudios for all e-commerce fashion product content needs and start increasing your conversion rates.
References:
https://animoto.com/blog/business/small-business-video-infographic
https://styleshoots.com/blog/10-statistics-to-show-how-video-content-helps-fashion-brands-sell-more-online
https://animoto.com/blog/business/small-business-video-infographic
https://videoreviewlabs.com/amazon-product-videos/
https://shopify.dev/changelog/manage-3d-and-video-on-products-with-our-new-media-apis
http://productpagevideos.com